*PPA SMS Business Class

Edward Zemba & Scott Kurkian

Can’t seem to grow your business? Get the breakthrough you want! This Business Breakthroughs workshop is only comprehensive business class in the industry. It’s brought to you by PPA’s Studio Management Services (SMS) – the authority on business education. With over 7 years of experience helping thousands of studios just like yours, SMS knows how to help you become financially stronger and more profitable.

Geared toward studios grossing $50,000 in sales, PPA’s small-group workshop—including a private consultation with a personal mentor—will take you to the next level. The workshop includes intense education, hands-on interactive worksheets, and a 1-hour private consultation with both Edward Zemba & Scott Kurkian, PPA’s CFO & co-founder of SMS. Together you will develop a 2012 financial plan along with customized marketing and sales strategies to help achieve the goals you’ve set.

To round out your SMS and IE experience, this workshop also includes a hands-on advanced family portrait module lead by Don MacGregor M.Photog.Cr,MPA and Rockie Lee. Images from this module will then be finessed by the IE digital team in the mac lab for this class and ultimately producing wall décor portraits.

Marketing & Promotions

• Who are your ideal clients? What adjustments should you make to attract more of them?
• How can you easily refine your brand and consistently use it on all your promotions?
• Who should you partner with to grow your client base?

Business & Financial Management

• Is your price list effective?
• Are you overspending on overhead or employees?
• How can you implement a price increase and not lose current clients in the process?
• Are you paying too much in taxes?
• How does your studio compare to PPA’s new benchmark survey results?

Sales & Customer Service

• What can you say to encourage customers to spend more?
• How can you provide higher levels of customer service with no investment?
• What are the tricks to get you comfortable with selling?

Website: http://www.ppa.com/studio-management-services

* _{Please note extra tuition on this class on registration form.}